Global Culture
Dr. Ali Ahmed Abu Al-Zoud, President of SOCC, said: "Our new strategy reaffirms our commitment to positioning the club as a global leader in the vintage car sector, aligning with the cultural and developmental vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, who views vintage cars as historical and cultural artefacts contributing to Sharjah’s and the UAE’s economic landscape."
He added: "We are continually developing our tools and programs to meet the aspirations of our members and enthusiasts. We aim to integrate innovation and creativity into our work by celebrating vintage cars as a global culture. Our goal is to create an ideal environment for vintage car enthusiasts, preserve their heritage, and pass it on to future generations through innovative activities and strategic partnerships, making Sharjah a beacon for this sport and cultural heritage."
Innovative Identity and Continuous Improvements
As part of its new strategy, SOCC has enhanced its corporate identity by emphasising its rich history, commitment to innovation, and dedication to preserving vintage cars. This is aimed at attracting more enthusiasts and digitised all its services for increased efficiency and accessibility. The club maintains and continually develops vintage cars and promotes it as a culture by organising events and competitions.
Ambitious Goals
The club's strategy aligns with the Sharjah Sports Council’s goal to make community sports a lifestyle, ensuring excellence in the emirate’s sports institutions. SOCC’s strategy aims to attract global expertise, a move that is set to nurture young Emirati leaders who uphold international professional standards, promoting job satisfaction, skill growth, and continuous institutional innovation.
SOCC also seeks to instill the noble values of the sport, reaching a wide audience through community initiatives and enhancing investment, sports tourism, and entertainment by hosting events and activities through effective partnerships. Additionally, the club aims to create a global smart platform to monitor challenges, anticipate future trends, and ensure the governance of sports activities, maintaining the excellence of sports institutions according to international standards.
The club is focused on developing attractive sports infrastructure to enhance visitor facilities and services, meeting current and future aspirations according to global health and safety standards. This will help discover talents, create Olympian athletes, and achieve sporting accomplishments.